Marketing

Digital Marketing Strategist

Bengaluru   |   Full time
  • Your role will primarily involve using any and all social media channels to drive a strong online following for our brand. Build a great rapport with all web developers, freelancers, startup founders in the market and form a thriving community around web development.
  • Convert 5% of the free plan users into paid users
  • Publish case studies, organize digital events, participate in offline events, build partnerships with all incubators, and make W3Layouts the first product that anyone starting a website looks to add to their budget calculations.
  • Work with the founders on a lucrative pricing plan that will monetize the existing free user's segment as well as reduce the friction for new users entering the ecosystem

Responsibilities

  • Research audience preferences and identify social networks that would be optimal for building brand reputation

  • Develop a social media strategy to promote brand presence

  • Create original, engaging content to drive interest and build buzz around the launch of new features/products

  • Monitor for customer communication and respond to queries promptly

  • Measure impact and drive process improvements as required

  • Stay up to date with developments in social platforms for maximum operational excellence

  • Present periodic reports to manage with recommendations and insights based on analysis

  • Reach out to market influencers

  • Create and optimize landing pages to increase signups

  • Identifying social networks where our current and prospective customers frequent thereby building an audience and promoting our brand through creative engagement

  • Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, and blogs

Requirements

  • High school diploma mandatory

  • 0-2 years of experience in digital marketing or relative field

  • Tech-savvy with a prominent social presence on one or more networks

  • Excellent written and verbal communication skills

  • Strong attention to detail and ability to multi-task projects and deliverables

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